Many home improvement companies have been slow generate any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced by using a choice of a new family saloon or a meaningful Rolls Royce for inside same price, the choice, for many, is irresistible!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for your house improvement company in Devon that has for several years been retailing UPVC windows and doors. They were interested in selling composite doors like the demand for them amongst local residents was growing quickly.
The principal cause this was males that the large players in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of the competition were offering. Moving to the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was prohibitive. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the analyze.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little difference between the door manufacturers here as all of those approached had many years knowledge in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with improvement British Standards in the composite manufacturing industry, the manufacturing processes were extremely common.
Where some companies fell down though was when we asked them the actual were going test and do to help us to sell goods. The lack of promoting support, knowledge and training was truly shameful, indicative in the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus lengthy investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from food with caffeine . suppliers for years, so why whenever they not share on the inside start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or by simply proving samples freed from charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to end up being the market leader in the longer term had obviously done their homework and provide cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations too as a marketing tool. This blog has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including a respectable ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA